Wednesday, March 24, 2010

PROBLEMS FOR PRINT MEDIA OR MODERN MARKETING? OR BOTH?

Here's something you don't see everyday; leading wine publication Winestate pulled over on the side of a busy inner city street, literally giving their magazines away. It was all done in promotion of a deal which sees $60 getting you a 12 month subscription to the magazine (7 issues) as well as a $60 voucher for a gourmet restaurant. It's just a shame I don't like Ristorante Auge.

I stepped aside for a couple of minutes to talk to the pictured rep, who, at a brief glance, was experiencing some difficulty giving the magazine away to Adelaide's lunchtime crowd. In fact, the poor man was even heckled by one female passer-by!

2 comments:

  1. Problems for Winestate magazine I'd suggest. Some interesting articles each month but the tasting notes are shit and some their "Wines of the Year" are just plain laughable.

    ReplyDelete
  2. I must agree with all of your points JP, especially re: the tasting notes. Trying to compile tasting notes/reviews on that many wines per month, in such a restricted amount of space, is surely fraught with issues?

    Cheers,
    Chris P

    ReplyDelete